Samsung

THE SPACE BUS

EXPERIENTIAL ACTIVATION

At a time when young people's interest in STEM subjects was rapidly declining, Samsung challenged us to create something that would get school children thinking about a future in science.

Their partnership with The Science Museum presented us with an out of this world opportunity. With a nationwide tour of Tim Peake's Soyuz TMA-19M capsule in the works, we decided to ignore the small CSR request that was originally briefed in and build the International Space Station on board a double-decker bus instead.

EXPERIENCE + FEATURES

Mission Training
A series of scientific tablet-based games integrating KS4 curriculum learning inc. 'Rocket Launch' combining elements and fuels and 'Re-Entry' exploring the effects of different forces. [Explore here]

Suit Up
An interactive AR mirror that allows visitors to step into an astronaut's suit for a space walk 250 miles above the planet’s surface. Developed with Unit 9.

Cupola Window
A scaled down replica of the ISS’ famous window overlooking our planet. Perfect for an out of this world selfie.

Space Descent VR
An immersive experience that tracks Major Tim Peake's incredible journey in the Soyuz capsule as it undocks from the ISS and travels 400km back down to Earth, with narration from the man himself.

REACH + RESPONSE

60+ school visits
50,000 students inspired
1,000,000+ museum visits
4,000,000 taken to space and back

Awarded 3 x Golds at The Corporate Engagement Awards 2019 (Most innovative collaboration + Best alignment of brand values during a CSR programme + Most innovative sponsorship activity)

CREDS

Role: Creative + Copy

Crew: Matt Jukes (Creative Lead) Rob Perham (Art Director) Katja Alissa Mueller, Alex Chapman, Paul Newall (Design)
Michael Buckmaster (Copywriter) Jop Wielens (Developer)