Skills.
Creative
Strategy • Ideas (all sizes) • Storytelling • Direction
Brand Identity
Naming • Positioning • Tone of Voice • Manifestos • Narrative • Values • Brand Character • Guidelines
Comms + Marketing
Advertising • Packaging • Web copy • Social media • Sales presenters • Toolkits • In-store • Experiential
Content
Articles • Proofing • Editing
Theatre + Interpersonal
Workshop facilitation • Pitches • Client-friendly patter
Extra curricular.
PEGGY 18 & The PTA 2018 →
Shortest member of a highly questionable cabaret troupe.
Ministry of Stories 2022 →
Mentoring mini creatives for a local children’s charity.
Even Footing Games 2021 → 2024
Consulting on comms for a charming indie TTRPG company.
Wonderland 2008 → 2020
Running fantastical club nights, micro festivals and pop-up events with all profits going to good causes.
Education.
Truro + Penwith College 2009 → 2010
PGCE (with QTS)
Aberystwyth University 2006 → 2009
BA Film + Television Studies
Experience.
BIG FISH — Head of Words // Creative Lead
June 2022 →
Inventing identities, evolving voices and carving out provocative positionings for challenger brands, food, drink & lifestyle start ups and businesses with ethical bones. I collaborate closely with focused founders and stakeholders to build strategically sound foundations, while working with designers to create a gorgeously realised visual & verbal vision.
Clients inc. Whole Earth, St. Eval, Fortnum & Mason, Bambino Mio, Godminster, Lonkero, The Coconut Collab, GrowUp
PHANTOM — Senior Creative + Copywriter
Sep 2018 → Dec 2021
Dual-wielded skills across ad campaigns, potent re-brands, digital products and innovative web experiences. Provided mentorship to junior team members. Took on Creative Lead duties across purposeful in-house projects.
Clients inc. Google, Nando's, NBCUniversal, GIRLvsCANCER, The FT, Sony Music, D&AD
CHEIL — Creative + Copywriter
Feb 2016 → Aug 2018
Blended tradition with tech to pour fresh creative thinking over integrated, online, OOH and experiential briefs.
Clients inc. Samsung, Absolut, NIVEA, Etihad, The Women's Equality Party
360i — Social Creative + Copywriter
Jan 2014 → Feb 2016
Developed data-driven creative and insightful, community-first content across the digital space. Devised quick-fire social campaigns that clicked with online audiences.
Clients inc. TUI, Enterprise Rent-A-Car, Carnival, IHG, Royal Mail, Corona*
*beer, not virus
MY DESTINATION — Brand Copywriter + Social Exec.
Dec 2011 → Nov 2013
Cut my teeth working in a small, agile startup team to craft communications for a network of over 100+ franchisees and build positive brand awareness within the global travel community.
TRURO COLLEGE — Film + Media Studies Lecturer
May 2010 → March 2011
Developed and delivered lessons to A Level students. Designed course materials, wrote study resources and supported faculty members across the Creative department.
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